Mid 2017 HyperWeb were approached by The Measured Marketer to collaborate on an impressive revamp of The Advitech Group website; incorporating 6 original individual service websites into one standalone platform for the group.
While The Measured Marketer took care of condensing and redistributing content to make for better user experience (and search ability) HyperWeb set off on the design and development of the overall framework and layout of which content would be displayed. The ultimate goal for both parties was to condense the large amount of content into neat bundles of information suitable to the audience viewing it. The content was to be easily found but also compartmentalised so as to not display content overload on any given page.
The website is able to provide their services searchable by sector, as well as by the individual company with landing pages for each one acting as a secondary home page, linking back to main and sub service pages along with relevant business news, team and contact information.
Each main service page links out to sub-service pages, but also pulls in relevant service news and case studies. This integration was implemented to futureproof backend usability for The Advitech Group staff when adding new and relevant content.
Design-wise we took the clean, business minimalist route, using the colours, font and rounded features of their branding and adding colour blocks with white space and tinted imagery throughout the website. Of course we followed this through to responsive design to ensure every device grasped the same vision.