Book Review – Everybody Writes by Ann Handley
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley is an excellent guide for content writers. In business, never before has it been more important to…
Organic Content
Book Review – Building a Story Brand by Donald Miller
The emergence of generative AI has had me thinking about the proliferation of AI-generated content in the form of blog posts, social media, and website content in general. It got…
Is organic content still relevant?
The short answer: yes. Paid content is always going to reach a higher percentage of your audience, with social media algorithms prioritising personal content as opposed to business content. However,…