AI Search Optimisation: HyperWeb’s Working Guide to GEO and AEO
Search behaviour has shifted faster in the last 18 months than in the 18 years before. Customers who used to start at Google now start at ChatGPT, Perplexity, Gemini or…
Can’t we just get AI to build the website? Sometimes yes, genuinely. And sometimes it’s a decision that quietly costs you for years. Here’s how to tell which situation you’re in.