While SEO is a great way to build your online audience, it can take time to see results. Pay-per-click (PPC) digital advertising, on the other hand, can help you get more visitors and customers fast.
As well as helping you build brand awareness, PPC, such as Google Adwords and social ads on Facebook and Instagram, can also be used to aggressively promote a particular product or service, as well as for seasonal campaigns.
Whatever your business goals, we offer a wide range of web and digital services and transparency every step of the way.
We meet at your business or our office to learn more about you, your goals as a business owner, and what you’re looking for in a paid ad campaign strategy. We also talk about your customers, their needs and goals, and the problems you solve for them. This helps us understand what they expect from you online and how we can best reach them with targeted ads.
We work on an pay-per-click marketing strategy and send you a jargon-free proposal detailing the project aims, recommended budgets, audience targets, work we will do, timeframes and costs.
Once you accept our proposal, we begin with keyword or audience research and set up your campaign account. We then design your ad before sending your content to you for approval.
We set up your account and ad campaigns with the agreed-upon keyword list, audience, and ads content. We then connect your website to your account to track conversion data.
We make changes to your ad copy, bid strategy, budget, or targeting based on the performance of the campaigns.
We analyse the data and provide a report on clicks, impressions, positioning, click-through-rates, conversions, and costs.
If you already have an existing website, we can give it a thorough review with your business, customers and market needs in mind. We can then provide you with recommendations for improvement and implement these changes for you to drive positive results.
Pay per click (PPC)
An advertising model where you (the advertiser) only pay the publisher, i.e. Google, when your ad gets clicked.
Ad rank
Google’s method for determining each ad’s position on a search engine results page.
Bid strategy
Let’s you choose how you want to pay for people engaging with your ads, e.g. cost per acquisition, cost per click etc.
Based in Newcastle, NSW, we’ve been developing websites for over 20 years. Learn more about who we are and what you can expect when you work with us.
Take a look and see how we’ve helped businesses like yours get results and customers.
