EMC Electric Vehicles is one of Australia’s largest manufacturers and suppliers of low-speed electric vehicles. With a focus on innovation, quality and sustainability, EMC’s mission is to drive the transition to clean and efficient transport. Their electric vehicle range covers everything from utility and transport to hospitality and even medical use, and if a client has specific needs, EMC has the expertise to customise the vehicle.
Objectives
EMC came to us with a clear brief: modernise their digital presence. They wanted a sleek, professional website that:
- Established a strong brand identity reflecting their values of innovation, sustainability and leadership.
- Showcased their range of electric vehicles for various target markets.
- Highlighted their industry leading position and decades of experience in Australia.
- Generated leads to convert visitors into inquiries or sales leads.
- Was optimised for SEO.
- Provided a seamless user experience (UX) across devices with intuitive navigation.
The goal? Position EMC as the go-to provider of electric low-speed vehicles in Australia.
Challenges
The new website came with its own set of challenges:
- Product Diversity
EMC’s range of electric vehicles for industries such as industrial, recreational, utility and people movement required precise categorisation while keeping technical details accessible to non-technical visitors. - Mobile Optimisation
With a large percentage of traffic coming from mobile devices, the website needed to load fast, be responsive and have a consistent UX regardless of device. - Lead Capture
Efficient lead generation required seamless integration of inquiry forms, calls-to-action and request-for-quote features. - Aesthetics vs Functionality
We needed to keep the design appealing while showcasing EMC’s leadership in the electric vehicle market without overwhelming the user.
Solution
User-Centric Website Redesign
We took a data driven approach to create a website that ticked all the boxes for EMC. Here’s how it went:
- 1. Defining the Brand Identity
We ensured the design reflected EMC’s values. We brought Raz O’Connor from Ronnoco into the team to bring out the EMC brand in a website design. The website was designed and built with clean lines, modern aesthetic and high-quality vehicle images to convey professionalism, sustainability and innovation. - 2. Accessible Product Showcases
Targeting multiple industries, the website was structured with separate sections for each category (Industrial, Recreational, Utility, etc.). Each section had in-depth product descriptions, high res images and technical specs while keeping navigation easy. - 3. SEO Optimisation
We did in-depth keyword research to optimise key pages for organic search. Keywords like “electric low-speed vehicles” and “sustainable transport Australia” were used to attract qualified traffic. - 4. SEO Optimisation
With up to 60% of traffic coming from mobile, the website was designed to be fully responsive. This ensured users had a seamless navigation and clear calls-to-action regardless of device. - 5. Lead Generation Tools
Lead capture forms were placed throughout the website with prominent “Request a Quote” and “Contact Us” buttons. Forms were optimised to reduce friction and encourage inquiries so EMC could capture valuable customer data efficiently.
Client Feedback
“EMC faced the challenge of moving on from multiple, outdated websites that were poorly maintained and didn’t meet the modern expectations of our clients.
EMC developed a framework for how we saw our website being redesigned, and provided all of the information and documentation we had available and produced as much of what was determined was missing.
We liaised with our suppliers to come up with new and fresh imagery for our products.
We approached multiple web design companies, and in the end HyperWeb with Raz came through with a great package that suited our wishes, and the best design that brought EMC’s website needs into the modern era while also being able to tie our wishes into the format of our parent company Varley Group.
Working with HyperWeb was a great experience, they were professional, efficient, and kept us informed every step of the way. The team there worked with EMC to amend anything we needed, suggested options for better performance of the website and things they thought would work better for us.
Overall EMC was thrilled with the outcome of all work done between ourselves and HyperWeb. The website looks and behaves wonderfully and the post care we have been given has been amazing, with more training to come.
I highly recommend to other companies to use HyperWeb for their website needs as they deliver a fantastic product in a professional and friendly manner.”
– Joshua Osborn, EMC Electric Vehicles
Looking to Modernise Your Digital Presence?
EMC’s story is proof that a well-executed website can really lift your brand, improve customer engagement, and drive measurable results. Whether you’re looking to modernise your digital presence or boost lead generation, we’re here to help.
Contact us today to discuss creating a tailored solution for your company. Together, we’ll take your business to the next level.
