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Entity SEO: How Search Engines Figured Out What You Actually Are, Not Just What You Say

20 February, 2026

If you’ve been doing SEO for any length of time you’ll know the landscape’s gone through a total overhaul. Keywords still have a place, but they’re no longer the full…

AEO vs GEO: Why Your SEO Strategy Needs Both in 2026

11 February, 2026

News

If you’ve been following the SEO conversation this year, you’ve probably noticed two acronyms popping up everywhere: AEO and GEO. And if you’re anything like most business owners we talk…

Agentic Commerce: What It Means for Your Business When AI Becomes the Shopper

29 January, 2026

News

The way we shop online is about to change fundamentally. Not because of a flashy new design trend or payment method, but because of who is doing the shopping.In 2026,…

Why Most Business Storytelling Falls Flat (And How to Fix It)

21 January, 2026

News

Every marketing team claims to be telling stories. Very few actually are.What passes for storytelling in most businesses is feature lists dressed up with emotional adjectives. Or founder origin stories…

Storytelling in the GEO Era: Why Your Brand Narrative Strategy Needs to Change

14 January, 2026

News

Your marketing team has spent months crafting the perfect brand story. It’s emotionally resonant, authentically voiced, and carefully structured to build connection and trust. Then someone asks ChatGPT about your…

Your Next B2B Customer Won’t Google You. They’ll Ask ChatGPT.

07 January, 2026

News

The rules of B2B marketing have changed. And if your strategy hasn’t changed with them, you’re becoming invisible to exactly the buyers you’re trying to reach. Here’s what’s happening: B2B…

Schema Markup: The Structured Data Strategy Most Businesses Are Still Ignoring

16 December, 2025

News

There’s a quiet revolution happening in how search engines understand your website. While most businesses focus on keywords and content volume, a foundational technology called schema markup is reshaping how…

Purpose Before Platform: A Strategic Framework for AI in Marketing

10 December, 2025

News

There’s a pattern playing out across Australian businesses right now, and it’s costing them money. A new AI tool launches. The marketing gets everyone excited. Someone in leadership says, “We…

Why B2B Marketing Works Better When You Treat Buyers Like People

04 December, 2025

News

There’s a persistent myth in business-to-business marketing: because you’re selling to companies, you can be clinical. Feature-focused. Transactional. But companies don’t make purchasing decisions. People do. The operations manager at…

Blog

See what’s been happening at HyperWeb HQ and get insights on web, digital, SEO and more.

Entity SEO: How Search Engines Figured Out What You Actually Are, Not Just What You Say

AEO vs GEO: Why Your SEO Strategy Needs Both in 2026

Agentic Commerce: What It Means for Your Business When AI Becomes the Shopper

Why Most Business Storytelling Falls Flat (And How to Fix It)

Storytelling in the GEO Era: Why Your Brand Narrative Strategy Needs to Change

Your Next B2B Customer Won’t Google You. They’ll Ask ChatGPT.

Schema Markup: The Structured Data Strategy Most Businesses Are Still Ignoring

Purpose Before Platform: A Strategic Framework for AI in Marketing

Why B2B Marketing Works Better When You Treat Buyers Like People

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See what’s been happening at HyperWeb HQ and get insights on web, digital, SEO and more.