Overview:
We have had a long relationship supporting Access Industries with their websites. It is always pleasing to receive the privilege of loyalty when a client entrusts us with their online presence a second, third or more times.
Access Industries again approached HyperWeb to develop a comprehensive and user-friendly website that would effectively showcase their disability employment services and specific business services. Our goal was to create a site that clearly communicated its mission, values, and the range of services it offers to its clients and the business community.
Objectives:
- Develop a clear and intuitive navigation structure to ensure easy access to information.
- Present information on disability employment services and business services in a concise and engaging manner.
- Integrate a content management system (CMS) for easy website updates and maintenance.
- Optimise the website for search engines to increase online visibility.
Working with the Access Industries marketing team, we received clear design and layout expectations and worked with newly developed brand elements to make their range of offerings distinct as business units. Our team worked closely with Access Industries to understand their unique requirements and target audience. We developed a custom website design that aligned with their brand identity and effectively communicated their services and values.
Key features of the website include:
- Clear Navigation: We implemented a clear and intuitive navigation menu, allowing users to quickly find information on disability employment services, business services, and other essential pages.
- Engaging Content: Our content team collaborated with Access Industries to develop informative and engaging content that highlighted their expertise in disability employment and a range of business services. We effectively conveyed their message through a mix of text, images, and videos.
- Content Management System: We integrated a user-friendly WordPress CMS, allowing the Access Industries team to easily update and manage website content without requiring technical expertise.
- SEO Optimisation: Our team optimised the website for search engines by implementing relevant keywords, meta descriptions, and header tags. We also ensured the site had a fast loading speed and was mobile-responsive.
Results:
The newly developed Access Industries website has been well-received by both the client and their target audience. Key achievements include:
- Increased website traffic by 135% within the first six months of launch.
- Improved user engagement by 63% within the first six months of launch.
- Received positive feedback from users on the website’s clarity, ease of navigation, and accessibility.
- Enabled the Access Industries team to easily update and manage website content, reducing reliance on external support.
The Access Industries website development project showcases our ability to deliver high-quality, user-focused websites that effectively communicate our clients’ services and values. By focusing on clear navigation, engaging content, accessibility, and search engine optimisation, we helped Access Industries bring its online identity to market-leading standards in 2024.
