Project Description
Based in Kooragang Island, near our hometown of Newcastle, Hammersley came to us wanting a simplified and clearer navigation structure compared to their previous site. Our purpose was to help Hammersley Products Australia Pty Ltd achieve their goals of increasing their profile and market share by providing their target of chemicals suppliers and industrial users with an effective and easy to use website that reflects their quality of work and business personality.
Challenges
This site meant a lot to the client, as their previous site (developed on the legendary Newcastle eCommerce platform Cow Command) had served its purpose well, however, it was time for a 2021 look, feel and user experience. The product range though not relatively numerous are complex and a custom content template was developed to facilitate more product information in a mobile responsive manner.
Outcome
The new website now provides a simplified forward-facing site, making it clearer for the user to understand what the company actually provides in their products.
We ensured an easy to navigate catalogue of products with easy to read and easy to understand details of each product.
Additionally, a resource gallery was added containing brochures and documents which were previously difficult to find.
Take a look at their new website: https://hammersley.com.au/
