JBuild Industries, a leading large-scale civil and commercial concrete manufacturer, wanted to refresh their online presence with a modern, user-friendly website. The goal was to create a platform that would showcase their expertise across multiple concreting services and position the company as an industry leader, search engine optimised and lead generation focused.
This case study shows how we helped transform JBuild Industries’ digital presence to reflect their commitment to quality, safety, reliability and customer service.
Objectives
1. Strong Brand Identity
The website needed a fresh, professional look to better represent JBuild’s values of quality, safety, reliability and family driven principles. The goal was to look trustworthy and position the brand as a concrete construction services partner.
2. Showcase Expertise and Capabilities
JBuild’s wide range of services in civil, rail and construction projects had to be clearly communicated. The website needed sections to highlight the company’s experience, ability to deliver large scale projects on time and on budget and detailed descriptions of their cutting edge capabilities.
3. Lead Generation
One of the main goals was to optimise the website for lead generation. This included clear calls-to-action (CTAs), simple contact forms and a seamless request-for-quote process to encourage inquiries from potential clients.
4. Build Trust and Credibility
Using testimonials, client case studies and employee highlights the website had to establish JBuild as a trusted name. It also had to show their commitment to customer service and the safety standards they uphold in every project.
5. Search Engine Visibility (SEO)
Lastly, JBuild wanted to increase their search engine visibility and attract high-quality traffic. Key terms like “concrete construction services”, “civil engineering experts” and “rail infrastructure” had to be featured prominently to capture the attention of potential clients searching online.
Challenges
- A huge leap: There was an existing website, however, there was little effective structure or content to work with. The challenge was to build a stand out platform from the ground up.
- Visual Impact: To properly represent JBuild’s professionalism and expertise high quality visuals, videos and professional photography was required to make a lasting impression.
- SEO: Targeting competitive construction and engineering industry search terms required a strategic approach to SEO.
- Content Balance: The website needed detailed service pages without overwhelming visitors. It required a balance of technical details and digestible content that would resonate with construction industry professionals.
Solution
To achieve JBuild Industries’ objectives and overcome the challenges we implemented a multi-faceted approach.
1. Modern Design with Brand Focus
We created a clean professional design that showcased JBuild’s commitment to quality and trust. Their branding was refreshed to increase visual impact and align with their core values.
2. Expertly Written and SEO Optimised Content
We worked closely with JBuild to develop optimised content for the new website. Each service area (civil, rail and commercial construction) had specific search-friendly content that explained their capabilities and highlighted the company’s industry experience.
3. High Quality Visuals
Brad Ryan from Shot by Brad has worked closely with the JBuild team for a long time. Therefore, we were able to partner with Brad to integrate plenty of professional photography and video content throughout the site. These visuals made the site stand out and allowed potential clients to see JBuild’s projects in action.
4. Lead Generation Features
We added simple contact forms, strategically placed CTAs and a seamless quote request process. These features minimised obstacles for potential clients and maximised lead conversion rates.
5. Building Trust with Visual Stories
The website featured striking video and photographic content from Shot By Brad of successful projects to build trust with new visitors. These visual stories showcased JBuild’s values of reliability and teamwork, resonating with clients who value quality partnerships.
6. Advanced SEO
We optimised the website for high-impact keywords, so JBuild’s name appears prominently across relevant search engine results pages (SERPS). This included metadata optimisation, internal linking and blog content targeting industry-specific terms.
Results
- A Platform for a Leading Brand: The new website is now a digital representation of JBuild’s professionalism and expertise. The modern design and great visuals reflect the high standards of the company.
- Increased Search Visibility: The website has achieved higher search rankings for target keywords and more organic traffic from qualified leads.
- More Time Spent on Site: Visitors are spending more time on JBuild’s services thanks to the clean design, great visuals and easy to read content.
- More Leads: The CTAs and simple forms have resulted in more client inquiries and quote requests.
- Stronger Brand: Testimonials, case studies and internal storytelling have positioned JBuild as a trusted name in civil and commercial concrete manufacturing.
The new JBuild Industries website shows how a well done digital presence can help businesses stand out in competitive markets. By combining modern design, SEO content and lead generation tools the website now matches JBuild’s high standards in every project they deliver.
Ready to elevate your business online? Get in touch today to discuss how we can help refine your brand and build a results driven website for your business.
