The Brief
Tyrrell’s approached us for a more effective website with online wine sales and wine club membership functions. The brief was to deliver something both visually unique and distinct from their competitors. It also needed to be true to their brand, with a user experience that encouraged sales and new memberships.
Our Solution
Working with the strong vision of the Tyrrell’s marketing team, we designed and built a website on WordPress and WooCommerce. The website featured strong imagery and brand elements to create an immersive experience that reflects the premium quality of the Tyrrell’s brand. We also integrated wine club membership functionality and a promotional wine display, making it easy for visitors to join the club or purchase wine online.
Wine Club Management System
Following the initial development phase, we were engaged to bring Tyrrell’s Wine Clubs fully online. Tyrrell’s has 2 main wine clubs with different wine offerings and delivery options. Starting with The Founders Club, we were able to develop a solution that offers the following functions:
- Customers can manage their subscriptions for two clubs. Pause or change allocations.
- Subscription products can be fulfilled with alternative products & displayed to customers.
- Subscription prices reflect live prices & fulfil replacement prices.
- Gravity Form to WooCommerce Subscription customisation.
- Product pricing & visibility with precise control per-customer group.
- Custom quantity rules per product, minimum quantities, and varietal groupings.
- Club and Newsletter discounts.
- Mailchimp auto-tagging from subscriber’s selections.
- Staff notifications when customers are updated.
- Customer address lookup & Shipment tracking.
- Customised emails & staff notifications for customer actions.
- Upcoming stock requirements & automated reports.
Project Success
The new website has been very well received by Tyrrell’s customers and achieved its objective of increasing online sales and wine club memberships. The website is now an essential part of Tyrrell’s marketing mix, providing a valuable channel to market their wines direct to consumers.
Post Project Success
Tyrrell’s has demonstrated great faith and trust in HyperWeb by engaging us on a long term basis to assist them move more of their systems online and integrated with the website as the source of truth. The partnership between HyperWeb & Tyrrells is a very valued and significant one for both of our companies.
