I’ve always been aware of this book and its popularity, but for some reason I have never put it in my to-read list. This was until I was describing my recent journey of business growth to two separate people on separate occasions within days of one another, and they both recommended I read it. So…
This book is good. Seth Godin says “Ignore this book at your own peril.” I have to agree. It is short, punchy, and packs a lot of great advice in it. The authors were the driving force behind 37signals, developers of business software products such as BaseCamp & HighRise. This is their real world practical…
Have you ever been in a position of competitive strength with your digital marketing? For example, were you once enjoying number placement in Google and are now nowhere to be found? Something happened, either with the Google algorithm itself, or because of actions of your competitors. How do you ensure it doesn’t happen again? There…
We hear a lot about Digital Strategy, not surprisingly in the modern economy, however it is one thing to have a digital strategy, it is another thing to manage a digital strategy, and to manage it effectively in your business. It is important to not simply follow a digital strategy without a framework for ensuring…
A little while ago I read Eliyahu M. Goldratt’s The Goal, which is an excellent book as fresh now in most concepts as it was 30 years ago when it was first published. The main issue tackled by this book is, obviously, what is The Goal of business? This is The Goal of business: To make…
This is the year when small to medium enterprise finally realise that they need to take advantage of digital tools and platforms to increase their market reach and improve operational efficiencies. The media and business literature are now full talk about the tools: Twitter, Facebook, YouTube, FourSquare, Dropbox, Google+, QR Codes, not to mention the…
“Facebook and Twitter are a waste of time.” How often have you heard that from a business perspective? Almost every time I talk to a business about their website development project and related online marketing, talk turns to Facebook. Sometimes it also turns to Twitter, but not with the same compelling tone. Businesses may not…