A Guide to Compelling Digital Experiences
Digital experience (DX) has become one of today’s most sought-after marketing strategies. With over 86% of companies stating that they compete primarily on how well…
Business Goals, Marketing Goals, and Habits
It has just turned 2020 and hopefully you have some big plans for the year. I know we do here at HyperWeb, and backed up...
A 2020 Vision For Successful Digital Marketing
With Christmas and the end of 2019 only a few weeks away, I thought what a perfect time to start looking at some of the…
MEET BERT: Google’s New Search Update
Content that works for the reader works for Google too Internet Live Statistics reveals there to be approximately 5.5 billion daily searches on Google with…
How to Reach Generation Z & Millennials … By a Gen Z
As marketers, we’ve began to realise it’s becoming harder to market to an increasingly broader range of audiences. The emerging consumer power of Generation Z…
Why Facebook Image Size Contributes To Your Conversion Success
Facebook is regularly adding new features so quickly, it’s becoming overwhelming for many individuals and businesses. There’s a chance you’ve missed one of these updates…
Book Review – The Tipping Point by Malcolm Gladwell
Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read…
Book Review – The Mindful Entrepreneur by Joel Gerschman, Howard Finger, Aryeh Goldman
The Mindful Entrepreneur is the right book and the right time for me. It brings together the best elements of the best in business management…
Book Review – The Power of Habit by Charles Duhigg
I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for…