Book Review – Think Like A Rocket Scientist by Ozan Varol
It’s been a challenging year and one that has caused many to confront problems and to rethink or recalibrate their business strategies. The good news is that we are all…
Strategic Planning
Book Review – Competitive Strategy by Michael Porter
This is a classic. Originally published in 1980 the book has come to form a core part of business management and strategic thinking. Despite its age, the fundamentals have remained…
The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…
Book Review – The Art of War by Sun Tzu
Sun Tzu’s Art of War has been considered a staple business text for people wishing to hone their strategic thinking in approaching their competitive marketplace. The text was written in…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like on the web may not…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long been a staple in marketing…
Book Review – Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
One of the best aged business books on our shelf here at HyperWeb, first published in 2005. I first read this book in 2012 choosing it as it was so…
New Year, New View
As we settle into the new year that is 2018, we seek out the opportunity to look back at the year that’s just passed and look forward to the year…
Book Review – Start With Why, Simon Sinek
Management, Business Development, Marketing, Leadership, and Living is best done with a purpose. Start With Why, by Simon Sinek, looks deeply at the power of purpose to motivate, inspire the self…