UX Australia – We Came, We Listened, We Learned
Last week Jes & Brendan attended the UX Australia conference in Sydney. What is UX? Jes has written on the fundamentals here. We committed this…
UX Matters Most – Here’s why
What is UX and why is it so important to get right? UX in its simplest form stands for User eXperience, in definition it’s the…
Book Review – The Conversion Code by Chris Smith
The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be…
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending…
Don’t know what to say about your business? Your copywriter will.
What is copywriting? In essence it is the art of writing great copy, that sells. As someone that owns or runs a business, you very…
8 Ingredients of a Perfect Landing Page
Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece…
Book Review – The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly
In life, nothing can be said to be certain except death, taxes, and technological progress. Kevin Kelly via his journey from the Whole Earth Review to…
A Hyper 17th Birthday to us!
It all began in a spare room in a house in Nelson Bay, a friend gave me the book ‘html for dummies’, some software, and…
Book Review – Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back, Jeff Hoffman & David Finkel
I have recently read this book a second time. Why? Our business is ready to grow, and I recalled there being some simple, easy-to-apply, tools and…
Instagram Ad Campaigns: Target your Market Smarter Through MailChimp
A few months ago we blogged about MailChimp’s new Facebook Ad Campaign feature, just 4 months on they’ve now introduced Instagram Ad Campaigns to their…