Bay Area Boardriders approached us at the start of the year with a request of in-kind sponsorship by way of a new website. Managing Director Brendan, being a former member with a fondness for the region, the friendships that maintain, and the memories from those former times, was keen to get back involved. Reconnecting with Co-president Mark Buchanan, they scoped out how a new website could be effective for the club by lifting the club profile, improving operational efficiency, and attracting new members.
ABOUT THE CLIENT
The club has grown a lot over the years, in line with the growth in the interest of surfing and the increased participation of groms (ie. kids), particularly young girls. The club has become a family oriented association with many members of the same family participating in competitions and social events. The new look and feel of the website we developed needed to reflect the family friendly focus of the club while also appealing to those seeking to express athletic performance, and member camaraderie.
PROJECT DESCRIPTION & CHALLENGES
Operationally, a cash and paper based system around competition entry, membership registration, and merchandise sales was a concern. Particularly in COVID times, the requirement and convenience for contactless payments improves safety as well as convenience. We built into the new website the ability to enter competitions, with multiple entrants and divisions per transaction. This enables a member to enter their whole family into the required divisions for the next competition and pay online. This capability is also available for member registrations, where an individual or an entire family can be registered with one online payment. Lastly, we added an online store for the sale of their club merchandise, enhancing their ability to attract purchases from their digital communications.
OUTCOME
Competition reports, galleries and event information will also contribute to the website becoming the home base for activity online, while the action takes place in the water. It was a fun project to work on, and we hope it serves the Bay Area Boardriders club for many years to come.
Take a look at their new website: bayareaboardriders.com.au
