Mother + Joey

Project Description

HyperWeb Communications were recently engaged in the eCommerce website design and development for Hunter Region startup matchy-matchy Australian clothing label Mother + Joey.

Mother + Joey came to us with the brief to launch their label online, after local market success, with the goal for sales to primarily take place through the ecommerce store equipped with cart to sale process, sizing and colour variations for each clothing item and automatic stock management.

The website was to also feature social media streams, newsletter sign up, stockists and collaborator lists, as well as a dedicated look book page, about page and contact page with form.

The design was to be minimalistic with an Australiana colour scheme to match their branding and overall look of their collections.

Take a look at their newly launched website here.


For more info about Mother + Joey, check out their website.

What We Did


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