I was recently at a function where a panel discussed the power of collaboration in developing innovation. It occurred to me that some of our best work is a result of collaboration and that although a website development project that includes expertise from other areas comes at a higher cost, the result is greater. One such project was our recent work with Verve Partners.
We were invited into the project by local Brand Design agency Ronnoco. Ronnoco led the project in terms of management and design work. We were included as the website developers, and KB Copywriting provided the content writing. We are a very small agency with our resourcing focussed on development with our own design and UX capabilities and know-how. However, if an organisation has the capacity to invest in a team of specialists in each area of a website development project, the result is guaranteed to be of the best quality.
The website project was part of a large re-branding exercise undertaken by the Verve team and Ronnoco. Because it was a rebrand and relaunch, there was going to be limited brand recognition, and therefore they needed a website that would help them stand out in a competitive market. From Ronnoco’s design, we were able to develop a website that was not only aesthetically effective but also created a memorable online experience for users. Ronnoco were able to capture the essence of the Verve Partner brand with vibrant colours and engaging photos and graphics. The photography was done by Soqual and the illustrations by Sophie Elinor.
Verve Partners also recognised that a strong, compelling message to hook their audience was needed. KB Copywriting was able to create persuasive copy that would resonate with potential clients and also improve their search rankings. In a competitive market like theirs, having quality copy that is both informative and convincing could mean the difference between attracting and losing clients. KB Copywriting was able to create copy that not only explained what Verve Partners did but also highlighted their unique value proposition.
One of the key advantages of collaboration between different agencies is the diversity of specialist skills brought to the project. In a website development project, this is especially important because a website needs to be optimised for both aesthetics and functionality. While Ronnoco focused on creating a visually stunning website, our team worked on developing a user-friendly website with integration with Job Adder recruitment software while optimising site speed, performance, and user experience.
The Verve Partners website development project is a great example of how collaboration delivers success and meets the client’s expectations. While having specialist agencies take responsibility for different aspects of the project, the resulting value is greater than the sum of its parts. The outcome of the project is proof that when different relatively smaller professional agencies combine their skills, they can create something amazing.