AI Search Optimisation: HyperWeb’s Working Guide to GEO and AEO
Search behaviour has shifted faster in the last 18 months than in the 18 years before. Customers who used to start at Google now start at ChatGPT, Perplexity, Gemini or…
Google says it is the source of truth for SEO, AEO and GEO. The part it cannot claim — visibility across ChatGPT, Perplexity and Copilot — is exactly where the GEO opportunity sits.