Book Review

Book Review – Pre-Suasion by Robert Cialdini

News
Robert Cialdini’s Influence is a marketing and influence classic. So when I heard about Pre-Suasion, I was hoping it would be a worthy companion. While Influence is the classic when…

Book Review – Everybody Writes by Ann Handley

News
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley is an excellent guide for content writers. In business, never before has it been more important to…
keyboard_arrow_up