Book Review – Selling the Invisible by Harry Beckwith
“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Book Review – Creative Confidence by Tom Kelley & David Kelley
Creative Confidence is about applying innovation. Written by the Kelley brothers. David Kelley founded IDEO and the d.school at Stanford University, and Tim is a…
Book Review – Black Box Thinking by Matthew Syed
Don’t we hate admitting being wrong, of making a poor choice, or making a mistake? I know I do. Very much. So why is it…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…
Book Review – Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
One of the best aged business books on our shelf here at HyperWeb, first published in 2005. I first read this book in 2012 choosing…
Book Review – Think First by Joe Natoli
Last year, Jes and I attended the UX Australia conference in Sydney. What is UX you ask? UX sits nice and snug between users’ needs…
Book Review – Grit by Dr. Angela Duckworth
I thought I would start of the year with a book about succeeding while we are all motivated and taking about the goals we are…
Book Review – Deep Work by Cal Newport
Deep Work by Cal Newport is a book necessary in our hyper-connected, hyper-informed world. It is ideal for anyone who feels they are on top…