Book Review – The Art of War by Sun Tzu
Sun Tzu’s Art of War has been considered a staple business text for people wishing to hone their strategic thinking in approaching their competitive marketplace….
Book Review – The Power of Habit by Charles Duhigg
I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for…
Book Review – The One Thing by Gary Keller with Jay Papasan
If you are expecting a really big one thing from Gary Keller’s The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, you might be a…
Book Review – Selling the Invisible by Harry Beckwith
“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Book Review – Creative Confidence by Tom Kelley & David Kelley
Creative Confidence is about applying innovation. Written by the Kelley brothers. David Kelley founded IDEO and the d.school at Stanford University, and Tim is a…
Book Review – Black Box Thinking by Matthew Syed
Don’t we hate admitting being wrong, of making a poor choice, or making a mistake? I know I do. Very much. So why is it…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…
Book Review – Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
One of the best aged business books on our shelf here at HyperWeb, first published in 2005. I first read this book in 2012 choosing…