Creating a Winning Social Media Marketing Strategy in 2024
Staying ahead of the digital marketing game is essential for businesses to succeed. Utilising social media channels is an effective way for brands to interact with their target market and…
Competitive Advantage
Book Review – Competitive Strategy by Michael Porter
This is a classic. Originally published in 1980 the book has come to form a core part of business management and strategic thinking. Despite its age, the fundamentals have remained…
Book Review – The Art of War by Sun Tzu
Sun Tzu’s Art of War has been considered a staple business text for people wishing to hone their strategic thinking in approaching their competitive marketplace. The text was written in…
Book Review – Oversubscribed, Daniel Priestley
I gave this book 5 stars in my GoodReads review. I do like a book that is high in principles, tools, techniques, and knowledge, and relatively low in allegory and…
Book Review – Rework
This book is good. Seth Godin says “Ignore this book at your own peril.” I have to agree. It is short, punchy, and packs a lot of great advice in…
7 steps to finding out the strength of your online competitive position
Have you ever been in a position of competitive strength with your digital marketing? For example, were you once enjoying number placement in Google and are now nowhere to be…
Future Proof Your Strategic Direction
The traditional way of looking at your business strategy has been turned on its head by fast-paced technological change and disruption occurring perpetually in almost every industry. It is no…
Five elements to a perpetually relevant Digital Strategy
We hear a lot about Digital Strategy, not surprisingly in the modern economy, however it is one thing to have a digital strategy, it is another thing to manage a…