Book Review – Everybody Writes by Ann Handley
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley is an excellent guide for content writers. In business, never before has it been more important to…
Content
Simplifying Google’s Core Update and Spam Policies for Business Owners
Overview of March 2024 Core Update Google has released its latest core update, which is being rolled out in March 2024. The focus is to prioritise content that’s made for…
Generative AI and SEO – An Experiment
This recent blog post is about website server status codes. This post is about Generative AI and SEO. While it is important for our clients to understand what the various…
If you are going to use ChatGPT, help your hero
Whilst I have a few misgivings about using Generative AI in creating marketing content, businesses will use it. It saves time and money and looks pretty good on first impressions.…
Clarity is Crucial for SEO – Here’s Why
Google released the “Helpful Content Update” earlier this year in order to improve the quality of search results and give a boost to websites that are providing helpful and clear…
Why it might be time to prune your content
Recently Google began implementing its Helpful Content Update as part of its efforts to improve the quality of its search results. This means that websites that have previously been written…
Information Architecture – Solving Your Website Content Puzzle
Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure of the website. Structure involves…
4 simple rules of Digital Engagement
Today we discuss 4 simplified rules for digital engagement to compete in today’s User Experience (UX) essential digital age. Customer engagement can be collected within seconds, but loss of engagement…
5 steps to effective and up-to-date website content
If your business is anything like mine, it will have changed a great deal over the years. In fact, 30% of my business income is derived from a service that…