On the Surface – Thinking Design
We have now come to the final plane of Jesse James Garrett’s The Elements of User Experience. So far we have looked at: The Strategy Plane – balancing the objectives of…
Elements of UX
Information Architecture – Solving Your Website Content Puzzle
Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure of the website. Structure involves…
Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at the next step toward a…
Understanding Your Website Potential
Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and the needs of your users…
The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…