“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to uphold because, even by 1997…
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover published by Wiley is very…
The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be used to generate leads, create…
This book is dangerous! In the wrong hands this book will teach someone how to sell you the Harbour Bridge! In your hands you will learn how you can do…