Migrating from UA to GA4 Google Analytics: What You Need to Know
The rate of change in the digital marketing world continues at a pace. Keeping up with this change now involves migrating your website data tracking from Universal Analytics (UA) to…
SEO
Content AI – The Ups and Downs in Business
I am old enough to have left school around the time the internet emerged into widespread personal and business use. I started a website development business before the smartphone and…
Clarity is Crucial for SEO – Here’s Why
Google released the “Helpful Content Update” earlier this year in order to improve the quality of search results and give a boost to websites that are providing helpful and clear…
Why it might be time to prune your content
Recently Google began implementing its Helpful Content Update as part of its efforts to improve the quality of its search results. This means that websites that have previously been written…
Mixed Content in Websites: What You Need to Know
Mixed content is a problem that can occur on websites that are not fully secure. When mixed content occurs, it can cause SEO issues and also create security risks for…
How to get your website on page 1 of Google in Newcastle
Let’s be honest, anywhere beyond page 1 is a scary dark mystery that no one ever ventures to. But with only about 10 spots up for grabs on the first…
FREE Web and Marketing Worksop
We hope everyone is keeping safe during this time. Fortunately, we work in an industry that enables us to work from home. Our office space may be looking a little…
Tips you can do now to help optimise your website for SEO
Search Engine Optimisation (SEO) is an organic digital marketing strategy that will improve your website’s presence on search engines like Google and help drive quality traffic to your website. At…
MEET BERT: Google’s New Search Update
Content that works for the reader works for Google too Internet Live Statistics reveals there to be approximately 5.5 billion daily searches on Google with over 63,000 search queries done…