Instagram Offers a Reels Deal
In one of the least surprising product launches of 2020, Instagram has released it’s newest feature – Reels. Taking on the rising popularity of the Chinese owned TikTok, Instagram Reels…
Social Media Marketing
Instagram Shopping Accessibility Eased
Last week, Instagram announced that it is extending access to Instagram Shopping to more businesses and creators. Instagram has expanded access to this feature by updating the eligibility criteria which…
Cookies, Pixels, Tracking & Remarketing Revealed
It is a fact of modern life that as we browse the internet we leave a trail of footprints in the digital sand. As consumers, we face the trade-off between…
A 2020 Vision For Successful Digital Marketing
With Christmas and the end of 2019 only a few weeks away, I thought what a perfect time to start looking at some of the digital marketing trends we will…
MEET BERT: Google’s New Search Update
Content that works for the reader works for Google too Internet Live Statistics reveals there to be approximately 5.5 billion daily searches on Google with over 63,000 search queries done…
How to Reach Generation Z & Millennials … By a Gen Z
As marketers, we’ve began to realise it’s becoming harder to market to an increasingly broader range of audiences. The emerging consumer power of Generation Z and Millennials are the most…
Why Facebook Image Size Contributes To Your Conversion Success
Facebook is regularly adding new features so quickly, it’s becoming overwhelming for many individuals and businesses. There’s a chance you’ve missed one of these updates and it could be crucial…
Social Media Tips – Frequency and Purpose
In our last post, I looked at the best times for posting on Facebook, Instagram, Twitter, and LinkedIn. Backed by data it was instructive. I thought it might be useful…
The Best Times to Post on Social Media
So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience…