Social Media Tips – Frequency and Purpose
In our last post, I looked at the best times for posting on Facebook, Instagram, Twitter, and LinkedIn. Backed by data it was instructive. I…
The Best Times to Post on Social Media
So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was…
Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers…
Keeping it real with Authentic Facebook Business Pages
Recently we brought you an article about Facebook’s latest changes to affect business pages, and their shift of focus to accentuate the personal moments in…
Facebook Changes Highlight Business Risk
Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts…
Book Review – The Conversion Code by Chris Smith
The Conversion Code, by Chris Smith, is a guide to modern techniques and technologies for sales and marketing. It provides accessible tips that can be…
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending…
8 Ingredients of a Perfect Landing Page
Landing pages are very effective end points for digital marketing campaigns. Your campaign might be a special offer from a email newsletter, an information piece…
Book Review – Content Inc, Joe Pulizzi
Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or…