Instagram to Prioritise Original Content
As reported recently in TechCrunch, Instagram announced that it will be tweaking its ranking algorithm to place more emphasis on original content. This change is…
Top 5 things to consider when utilising Social Media for your business
Do you run or own a business? Social Media can be a powerful tool that can help grow your brand awareness and drive traffic to…
A Short Guide to WooCommerce – Part 4 – Marketing
WooCommerce has a number of functions to facilitate effective marketing of your online store. The two areas of marketing you need to consider are on-site…
Instagram Offers a Reels Deal
In one of the least surprising product launches of 2020, Instagram has released it’s newest feature – Reels. Taking on the rising popularity of the…
Instagram Shopping Accessibility Eased
Last week, Instagram announced that it is extending access to Instagram Shopping to more businesses and creators. Instagram has expanded access to this feature by…
Cookies, Pixels, Tracking & Remarketing Revealed
It is a fact of modern life that as we browse the internet we leave a trail of footprints in the digital sand. As consumers,…
A 2020 Vision For Successful Digital Marketing
With Christmas and the end of 2019 only a few weeks away, I thought what a perfect time to start looking at some of the…
MEET BERT: Google’s New Search Update
Content that works for the reader works for Google too Internet Live Statistics reveals there to be approximately 5.5 billion daily searches on Google with…
How to Reach Generation Z & Millennials … By a Gen Z
As marketers, we’ve began to realise it’s becoming harder to market to an increasingly broader range of audiences. The emerging consumer power of Generation Z…
Why Facebook Image Size Contributes To Your Conversion Success
Facebook is regularly adding new features so quickly, it’s becoming overwhelming for many individuals and businesses. There’s a chance you’ve missed one of these updates…