Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want…
Book Review – Creative Confidence by Tom Kelley & David Kelley
Creative Confidence is about applying innovation. Written by the Kelley brothers. David Kelley founded IDEO and the d.school at Stanford University, and Tim is a…
Book Review – Black Box Thinking by Matthew Syed
Don’t we hate admitting being wrong, of making a poor choice, or making a mistake? I know I do. Very much. So why is it…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…
Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers…
Book Review – Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
One of the best aged business books on our shelf here at HyperWeb, first published in 2005. I first read this book in 2012 choosing…
Email Marketing – Some Fundamentals
Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing…