Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…
Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers…
Book Review – Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
One of the best aged business books on our shelf here at HyperWeb, first published in 2005. I first read this book in 2012 choosing…
Email Marketing – Some Fundamentals
Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing…
Book Review – Think First by Joe Natoli
Last year, Jes and I attended the UX Australia conference in Sydney. What is UX you ask? UX sits nice and snug between users’ needs…
Book Review – Grit by Dr. Angela Duckworth
I thought I would start of the year with a book about succeeding while we are all motivated and taking about the goals we are…
Facebook Changes Highlight Business Risk
Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts…
Merry Christmas from HyperWeb
We would like to wish everyone a very Merry Christmas, a happy and safe holiday period. We will have limited service in between Christmas and…
9 Reasons to Sell Gift Vouchers with Vouchie this Christmas
Christmas is fast approaching, Santa is in the shopping malls and the crowds are starting to clog up the car parks. Vouchie exists to provide…