Book Review – You are Awesome by Neil Pasricha
I was offered the opportunity to read and review You are Awesome by Neil Pasricha prior to its publication on November 5th. It was a great opportunity…
HyperWeb Wins! Best Retail Solution of the Year
The last 12 months for the team at HyperWeb have been phenomenal. We have many achievements to be proud of, as you would have seen…
HyperWeb Increases NEWi Award Finalists Entries
Next week it is the night of nights for the Newcastle and Hunter Region Digital and Creative Industries with the awarding of the 2019 NEWi…
Book Review – The Tipping Point by Malcolm Gladwell
Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can…
Social Media Tips – Frequency and Purpose
In our last post, I looked at the best times for posting on Facebook, Instagram, Twitter, and LinkedIn. Backed by data it was instructive. I…
The Best Times to Post on Social Media
So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read…
On the Surface – Thinking Design
We have now come to the final plane of Jesse James Garrett’s The Elements of User Experience. So far we have looked at: The Strategy Plane…
Book Review – Blitzscaling by Reid Hoffman and Chris Yeh
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies at first worried me that another startup jargon word was being coined and championed into the…
Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at…