Posts by Brendan Brooks

Schema Markup: The Structured Data Strategy Most Businesses Are Still Ignoring

16 December, 2025

This article is part of our AI search series. The full picture, with all ten pieces in reading order, is in HyperWeb’s working guide to GEO and AEO. There’s a…

Purpose Before Platform: A Strategic Framework for AI in Marketing

10 December, 2025

Digital Strategy

There’s a pattern playing out across Australian businesses right now, and it’s costing them money. A new AI tool launches. The marketing gets everyone excited. Someone in leadership says, “We…

Why B2B Marketing Works Better When You Treat Buyers Like People

04 December, 2025

Digital Strategy

There’s a persistent myth in business-to-business marketing: because you’re selling to companies, you can be clinical. Feature-focused. Transactional. But companies don’t make purchasing decisions. People do. The operations manager at…

GEO in Practice – Becoming AI’s Go-to Source: How to Make Your Content Citable

26 November, 2025

SEO & AI Search

This article is part of our AI search series. The full picture, with all ten pieces in reading order, is in HyperWeb’s working guide to GEO and AEO. What happens…

The Online Search Revolution: Your Website Needs Conversational Intelligence – Fast

06 November, 2025

SEO & AI Search

We’re on the cusp of a huge change in how people interact with online information. If you’ve used ChatGPT, Claude, Copilot, Google’s AI Mode, or Perplexity lately (who hasn’t?), you’ve…

When User Needs Collide With Design Ambition: The BOM’s Bomb

28 October, 2025

Digital Strategy

In our last blog post, I wrote about why website redesigns need strategy before pixels. This week, we got a real-world example that proves the point spectacularly. The Australian Bureau…

Why Website Redesign Needs Strategy Before Pixels

27 October, 2025

Web Design & Development

There’s a moment in nearly every web redesign project that reveals everything you need to know about how it’s all going to pan out. It’s not when the designer delivers…

Navigating Google’s September 2025 “Perspective” Update: What It Means for Your SEO and AI Search Strategy

01 October, 2025

SEO & AI Search

Early in September, Google rolled out one of the biggest algorithm updates in years, internally codenamed “Perspective”. This is a fundamental shift in how Google looks at and ranks websites,…

The Zero-Click Future of Search

24 September, 2025

SEO & AI Search

This article is part of our AI search series. The full picture, with all ten pieces in reading order, is in HyperWeb’s working guide to GEO and AEO. For years,…

Posts by Brendan Brooks

Schema Markup: The Structured Data Strategy Most Businesses Are Still Ignoring

Purpose Before Platform: A Strategic Framework for AI in Marketing

Why B2B Marketing Works Better When You Treat Buyers Like People

GEO in Practice – Becoming AI’s Go-to Source: How to Make Your Content Citable

The Online Search Revolution: Your Website Needs Conversational Intelligence – Fast

When User Needs Collide With Design Ambition: The BOM’s Bomb

Why Website Redesign Needs Strategy Before Pixels

Navigating Google’s September 2025 “Perspective” Update: What It Means for Your SEO and AI Search Strategy

The Zero-Click Future of Search

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Posts by Brendan Brooks