Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
What’s That You Say? Get Ready For Voice Search
Recently at the Interactive Minds Digital Summit, I heard a startling statistic. By the end of this year, 30% of our interactions with technology will…
Supporting Zara’s House
In 2017, we began our support of Zara’s House with sponsored website development and hosting. Zara’s House provides literacy, language, peer support, and employment assistance…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want…
What Would Customer X Do?
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives,…
Book Review – Creative Confidence by Tom Kelley & David Kelley
Creative Confidence is about applying innovation. Written by the Kelley brothers. David Kelley founded IDEO and the d.school at Stanford University, and Tim is a…
Running a GDPR-Compliant Website
Recently we discussed user privacy and the GDPR; what it is and who needs to take note. The word’s getting around and some folks are…