Understanding Your Website Potential
Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and…
Book Review – Algorithms to Live By by Brian Christian and Tom Griffiths
Algorithms to Live By by Brian Christian & Tom Griffiths has been on my to-read list for a little while and I was really looking forward…
The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The…
Book Review – Good to Great by Jim Collins
Jim Collins’ Good to Great is another one of those business books that is often recommended or on “top” lists. The book looks at how…
A Basic Understanding of On-Page SEO
It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are…
Book Review – The Art of War by Sun Tzu
Sun Tzu’s Art of War has been considered a staple business text for people wishing to hone their strategic thinking in approaching their competitive marketplace….
Thinking Design
A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or…
Why the Blog?
A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually…
Book Review – The Power of Habit by Charles Duhigg
I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for…
New Year, New Marketing?
2019 has well and truly kicked into gear in and around the workplace. The new year is often seen as a refresh; a starting point…