Social Media Tips – Frequency and Purpose
In our last post, I looked at the best times for posting on Facebook, Instagram, Twitter, and LinkedIn. Backed by data it was instructive. I…
The Best Times to Post on Social Media
So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read…
On the Surface – Thinking Design
We have now come to the final plane of Jesse James Garrett’s The Elements of User Experience. So far we have looked at: The Strategy Plane…
Instagram Removes ‘Like’ Counts
This month saw Instagram roll out changes which mean you can no longer see how many likes an Instagram post has received. First tested in…
Book Review – Blitzscaling by Reid Hoffman and Chris Yeh
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies at first worried me that another startup jargon word was being coined and championed into the…
Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at…
Information Architecture – Solving Your Website Content Puzzle
Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure…
Book Review – The Mindful Entrepreneur by Joel Gerschman, Howard Finger, Aryeh Goldman
The Mindful Entrepreneur is the right book and the right time for me. It brings together the best elements of the best in business management…
Keyword Research and Planning
Understanding the keywords and phrases your market uses to search for your product or service is obviously an important ingredient to online success. Due to…