Euro Patisserie and Cafe is a widely known and loved by many in the Newcastle region and beyond. We were proud to get the job to redevelop their website, particularly given that it was also the venue for many meetings and morning coffees while Brendan & Carolyn worked from home nearby.
Euro Patisserie has grown over the years offer a number of experiences and services including dinner service, functions, catering and occasions. Their cakes are their show piece, and we wanted to be sure the product was front and centre to their website.
Fortunately, Euro recently have a video produced that provided a great showcase of all they do in a nice and succinct timeframe, so this fit ideally in the feature area of the site.
We worked to create a smooth user experience for the customer when enquiring about specific products & services such as high teas, functions through a simple enquiry form. We ensured that the functional objectives were maintained such as; account management for users meant recall of history, ability to set membership options/discounts, the additional of cross-sells and up-sell related products to increase business, and a gift voucher purchasing system available simultaneously.
The primary design goal was to update the look and feel in line with their recent physical design in terms of logo and colour palleted. Also to create a sense of space with the user of white which reflects the fresh and open atmosphere of the inshore experience. We updated the website to ensure a modern feel with support of live video and eye-catching imagery.
For Euro Patisserie, we ensured that users’ needs were kept in mind. The primary goal was to create a visually appealing presentation of products and services available. Administration aspects of account management and shopping cart improvements ensure that business process are kept timely and Euro are able to maintain superior service to their users.