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The Strategy Underpinning a Website

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I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…

A Basic Understanding of On-Page SEO

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It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are driven by usability and relevance,…

Book Review – The Art of War by Sun Tzu

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Sun Tzu’s Art of War has been considered a staple business text for people wishing to hone their strategic thinking in approaching their competitive marketplace. The text was written in…

Thinking Design

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A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or in any visual content. Let’s…

Why the Blog?

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A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually driven by a doubt in the…

New Year, New Marketing?

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2019 has well and truly kicked into gear in and around the workplace. The new year is often seen as a refresh; a starting point to hit the ground running…
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