Digital Strategy and The Goal
A little while ago I read Eliyahu M. Goldratt’s The Goal, which is an excellent book as fresh now in most concepts as it was 30 years ago when it was…
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Business blogging – 6 benefits of content driven customer engagement
Content is your new asset The landscape of Digital Marketing has changed much over the 14 years I have been advising business and developing websites and strategy. Gone are the days…
5 steps to effective and up-to-date website content
If your business is anything like mine, it will have changed a great deal over the years. In fact, 30% of my business income is derived from a service that…
12 Dos and No Don’ts in moving to eCommerce
Participation in online shopping is huge and increasing fast. Businesses are moving to meet this demand at differing speeds with small to medium bricks and mortar businesses becoming e-tailers out…
Why the Digital Economy is important to our Region … (any region in fact)
Today we live, work, and play in a world of change and transition. Newcastle and the Hunter Region has in its history transitioned from being a coal driven economy, to…
The Digital Age and Blue Ocean Opportunity in Newcastle & the Hunter
Recently Gordon Whitehead of the Lunatick Society of Newcastle took the initiative that I believe Local & Federal Governments should have played a lead role in our region. Gordon established Digital…
It’s a jungle out there – succeeding in the mad mad business world
The rise of consumer-generated content facilitated by social media tools and feedback mechanisms has, and continues to, change the competitive landscape for small business. This landscape is now one where…
It’s time to play Digital Strategy
This is the year when small to medium enterprise finally realise that they need to take advantage of digital tools and platforms to increase their market reach and improve operational…
Facebook Pages for business – forget the fear, take charge of your comments.
“Facebook and Twitter are a waste of time.” How often have you heard that from a business perspective? Almost every time I talk to a business about their website development…