Book Review – The Eye Test by Chris Jones
Algorithms are a vaccination for bravery. I love this quote from the book The Eye Test: A Case for Human Creativity in the Age of Analytics by Chris Jones. This book is…
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Content AI – The Ups and Downs in Business
I am old enough to have left school around the time the internet emerged into widespread personal and business use. I started a website development business before the smartphone and…
Got Your Back Sista + HyperWeb = Partnering for Good in Our Community
Got Your Back Sista is a Newcastle-based registered charity with the mission to empower women and children to thrive after escaping domestic violence. An integral part of their mission is…
Brendan’s 2022 Top 10 Summer Reads – Tune Out, then Tune Up
As the year comes to a close, everyone deserves an opportunity for rest and relaxation after all of the challenges faced in 2022. For those who are searching for books…
Clarity is Crucial for SEO – Here’s Why
Google released the “Helpful Content Update” earlier this year in order to improve the quality of search results and give a boost to websites that are providing helpful and clear…
Are reels the only way to grow on Instagram?
Ah, the wonderful world of reels. Love to watch them? Scared to create them? You’re not alone. The constantly changing Instagram algorithm is hard to keep up with but know…
Book Review – The Art of Impossible by Steven Kotler
Imagine what it would be like to crush any goal you set with the power of four key skills. Skills such as motivation, learning, creativity and flow are under the…
5 ways to standout in a saturated market
If you are finding it increasingly more difficult to get noticed or to get your message across on Instagram, you’re not alone. The ever-changing Instagram algorithm can leave us feeling…
How to master storytelling in your marketing
Capturing your audience’s attention in today’s competitive content marketing landscape is a feat. According to a recent study by Forbes, viewers only retain 10% of messages when reading it in…