Choosing the Right Website Platform for Your Business
As a digital marketer moving into a web development company, I have learned a lot in the past six months about the intricacies of website development and what makes a…
Blogging
If you are going to use ChatGPT, help your hero
Whilst I have a few misgivings about using Generative AI in creating marketing content, businesses will use it. It saves time and money and looks pretty good on first impressions.…
Content AI – The Ups and Downs in Business
I am old enough to have left school around the time the internet emerged into widespread personal and business use. I started a website development business before the smartphone and…
Are reels the only way to grow on Instagram?
Ah, the wonderful world of reels. Love to watch them? Scared to create them? You’re not alone. The constantly changing Instagram algorithm is hard to keep up with but know…
5 ways to standout in a saturated market
If you are finding it increasingly more difficult to get noticed or to get your message across on Instagram, you’re not alone. The ever-changing Instagram algorithm can leave us feeling…
How to master storytelling in your marketing
Capturing your audience’s attention in today’s competitive content marketing landscape is a feat. According to a recent study by Forbes, viewers only retain 10% of messages when reading it in…
SEO for the holidays
Be local, be trustworthy and be responsive It’s hard to believe that the holidays are just around the corner. And as we all know, with the holidays comes chaos –…
Why the Blog?
A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually driven by a doubt in the…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with fliers and brochures, spam email,…