Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can be applied to many fields…
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read it as a kind of…
I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for the upcoming year, and perform…
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones when viewing online content. The…
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by a Nobel Prize winning author…
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want to buy a quarter-inch drill,…
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover published by Wiley is very…