Book Review – The Tipping Point by Malcolm Gladwell
Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read…
Book Review – The Power of Habit by Charles Duhigg
I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for…
Micro-moments on Mobile
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want…
Book Review – Decoded: The Science Behind Why We Buy by Phil Barden
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover…