The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by a Nobel Prize winning author…
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want to buy a quarter-inch drill,…
The first thing you notice when picking up Decoded: The Science Behind Why We Buy, by Phil Barden, is that it is heavy. The hardcover published by Wiley is very…