Book Review – Mindset by Carol Dweck
Thankfully (for now) it looks like Australia has contained the spread of the Coronavirus quite well thanks to the measures put into place. Businesses in many sectors are now starting…
Consumer Psychology
Book Review – The Tipping Point by Malcolm Gladwell
Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can be applied to many fields…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read it as a kind of…
Instagram Removes ‘Like’ Counts
This month saw Instagram roll out changes which mean you can no longer see how many likes an Instagram post has received. First tested in Canada, now Instagram has expanded…
Book Review – The Mindful Entrepreneur by Joel Gerschman, Howard Finger, Aryeh Goldman
The Mindful Entrepreneur is the right book and the right time for me. It brings together the best elements of the best in business management and development theories and combines…
Book Review – Algorithms to Live By by Brian Christian and Tom Griffiths
Algorithms to Live By by Brian Christian & Tom Griffiths has been on my to-read list for a little while and I was really looking forward to it. The reason is…
Thinking Design
A little while ago I wrote about how we think about appealing to the fast brain, the subconscious, in presenting content on a webpage, or in any visual content. Let’s…
Book Review – The Power of Habit by Charles Duhigg
I thought I would start off the year with a book to help with understanding our habits in order to help achieve our goals for the upcoming year, and perform…
Micro-moments on Mobile
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones when viewing online content. The…