Social Media Tips – Frequency and Purpose
In our last post, I looked at the best times for posting on Facebook, Instagram, Twitter, and LinkedIn. Backed by data it was instructive. I thought it might be useful…
Content Strategy
Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at the next step toward a…
Information Architecture – Solving Your Website Content Puzzle
Following on from our posts about the strategy and scope in The Elements of User Experience, we come to the next phase which is the structure of the website. Structure involves…
Understanding Your Website Potential
Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and the needs of your users…
Keyword Research and Planning
Understanding the keywords and phrases your market uses to search for your product or service is obviously an important ingredient to online success. Due to the evolution of search engine…
The Strategy Underpinning a Website
I am currently reading the seminal book on User Experience (UX), The Elements of User Experience, by Jesse James Garrett. Often referred to as The Elements, this book sets out…
A Basic Understanding of On-Page SEO
It is well known that what determines a website’s Google ranking is made up of over 200 factors or “ranking signals”. The basic ones are driven by usability and relevance,…
What’s That You Say? Get Ready For Voice Search
Recently at the Interactive Minds Digital Summit, I heard a startling statistic. By the end of this year, 30% of our interactions with technology will be through the use of…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like on the web may not…