Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was a two-day summit with the…
Content Strategy
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want to buy a quarter-inch drill,…
What Would Customer X Do?
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives, every website should serve the…
Website Content Tools That’ll Up Your Game
When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing and creation. We of course…
Email Marketing – Some Fundamentals
Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing is one of the most…
Humanise your online experience with some good ol’ fashioned humour
Connecting to your audience is a skill every brand or business is continually working on, tweaking and re-assessing in this ever-evolving technological world. And depending on your audience, perception of…
Book Review – Content Inc, Joe Pulizzi
Content Inc by Joe Pulizzi offers a 6 step process to organise your marketing which can be undertaken before you even have a product or service to market, or a…
The Digital and Social Marketing Workflow
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached or time restraints. However with…
What’s your story? Content that cuts through the noise.
Content Marketing has been in wide use by companies since the age of blogging and Social Media dawned. These days it is difficult to sift through the information deluge, the…