The E-Myth Framework, Your Business Website & Marketing
Recently I read & reviewed The E-Myth Revisited by Michael Gerber which talks about the growth of a business and the different requirements of business development. It got me thinking…
Digital Strategy
Facebook Pages for Business has changed – and for the better
If you’re a business owner with a Facebook Page you may have noticed the most recent change in layout and structure of your page, if you haven’t yet you will…
Book Review – Brief: Make a Bigger Impact by Saying Less by Joseph McCormack
In today’s information age with the flood of messages reaching us every day via Social Media & Digital sources, we have learned to be selective and short in what we…
Digital Marketing – A Shopping Centre Success Story
Let me tell you a story. A long-time client of ours, MarketPlace Raymond Terrace, is a thriving regional Shopping Centre with Big W, Woolworths and over 40 Specialty Stores. It…
Is Your Market Local? Market Local.
How important is your local market for your business? In the digital age many businesses can serve the world, and their market can be located anywhere and everywhere. However, for…
Business Disruption & Economic Development
Last week I gave a presentation to Economic Development Australia (NSW) Conference on the nature of disruption, its potential impacts on local economies, and how regional business leaders can begin…
7 steps to finding out the strength of your online competitive position
Have you ever been in a position of competitive strength with your digital marketing? For example, were you once enjoying number placement in Google and are now nowhere to be…
Five elements to a perpetually relevant Digital Strategy
We hear a lot about Digital Strategy, not surprisingly in the modern economy, however it is one thing to have a digital strategy, it is another thing to manage a…
Digital Strategy and The Goal
A little while ago I read Eliyahu M. Goldratt’s The Goal, which is an excellent book as fresh now in most concepts as it was 30 years ago when it was…