How to Market Ugly Products – A Digital Marketing Guide
It’s no secret that some products are just plain ugly. However, it is important to remember that beauty is in the eye of the beholder. Whether it’s an oddly-shaped piece…
Digital Strategy
Understanding Your Website Potential
Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and the needs of your users…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was a two-day summit with the…
Reaching your Target: Understand Your Market From Segmentation to Personas
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long been a staple in marketing…
Email Marketing – Some Fundamentals
Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing is one of the most…
New Year, New View
As we settle into the new year that is 2018, we seek out the opportunity to look back at the year that’s just passed and look forward to the year…
The Digital and Social Marketing Workflow
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached or time restraints. However with…
4 simple rules of Digital Engagement
Today we discuss 4 simplified rules for digital engagement to compete in today’s User Experience (UX) essential digital age. Customer engagement can be collected within seconds, but loss of engagement…
The super power of online shopping – how an e-commerce store can change your business game plan for the better
Over the past 5 years we’ve seen the steep incline in online shopping in the retail sector, and we are completely on board. Of course physical store locations will continue…