How to Market Ugly Products – A Digital Marketing Guide
It’s no secret that some products are just plain ugly. However, it is important to remember that beauty is in the eye of the beholder….
It’s no secret that some products are just plain ugly. However, it is important to remember that beauty is in the eye of the beholder….
Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and…
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was…
Remember the days where the main marketing maxim was the four Ps: Product, Price, Promotion, and Place. How times have changed. Segmentation has also long…
Reports of the death of email are greatly exaggerated. Email is not going away anytime soon, so neither is email marketing. Done well, email marketing…
As we settle into the new year that is 2018, we seek out the opportunity to look back at the year that’s just passed and…
For some of our clients the online presence of a website is simply enough, whether this is due to budget restrictions, workload limits being reached…
Today we discuss 4 simplified rules for digital engagement to compete in today’s User Experience (UX) essential digital age. Customer engagement can be collected within…
Over the past 5 years we’ve seen the steep incline in online shopping in the retail sector, and we are completely on board. Of course…
Recently I read & reviewed The E-Myth Revisited by Michael Gerber which talks about the growth of a business and the different requirements of business…