So great is the flood of content in our social media streams. The dilemma is how to compete and be seen. Although we recommend audience…
Social Media
Instagram Removes ‘Like’ Counts
This month saw Instagram roll out changes which mean you can no longer see how many likes an Instagram post has received. First tested in Canada, now Instagram has expanded…
Why the Blog?
A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually driven by a doubt in the…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was a two-day summit with the…
Keeping it real with Authentic Facebook Business Pages
Recently we brought you an article about Facebook’s latest changes to affect business pages, and their shift of focus to accentuate the personal moments in our feeds. This pricked our…
Facebook Changes Highlight Business Risk
Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts from businesses, brands and media…
Book Review – Deep Work by Cal Newport
Deep Work by Cal Newport is a book necessary in our hyper-connected, hyper-informed world. It is ideal for anyone who feels they are on top of things, yet not quite…
Book Review – What’s Mine is Yours, Rachel Botsman and Roo Rogers
I first encountered Rachel Botsman, co-author of What’s Mine is Yours at a Local Government Tourism conference and was immediately compelled to buy this book. This was quite a few…
Instagram Ad Campaigns: Target your Market Smarter Through MailChimp
A few months ago we blogged about MailChimp’s new Facebook Ad Campaign feature, just 4 months on they’ve now introduced Instagram Ad Campaigns to their collection of integrated marketing tools.…