Sitemaps, Wireframes, and the Marketing Funnel
This article will pick up from where our last post on the structure element of user experience left off. This article takes a look at the next step toward a…
Website Development
Understanding Your Website Potential
Last month I wrote about the importance of the strategy underpinning your website. This is the balancing act between your needs as a business and the needs of your users…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like on the web may not…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want to buy a quarter-inch drill,…
What Would Customer X Do?
So you’ve decided to develop or redevelop your website? Fantastic, you’ve passed the first hurdle. The next one is crucial. Regardless of your project objectives, every website should serve the…
The Importance of Mobile Design
This fact gets thrown around quite a bit, and it’s a big one so we encourage you not only to read it but really digest it. 51.2% of online users…
Facebook Changes Highlight Business Risk
Facebook is making a significant change to their algorithm which determines what content in your timeline. Recently, Mark Zuckerberg announced that according to feedback, “posts from businesses, brands and media…
Handle Change with Care
One of the concerns business owners have when it comes to redeveloping or upgrading their existing website is maintaining their search engine rankings (or hopefully improving them). We have recently…
Cart Abandonment – A Lesson in User Experience
We first met our new client when they came in for a meeting about their online business. Although already a renowned musician, the online aspect of their business was very…