How to Market Ugly Products – A Digital Marketing Guide
It’s no secret that some products are just plain ugly. However, it is important to remember that beauty is in the eye of the beholder. Whether it’s an oddly-shaped piece…
Posts by Brendan Brooks
Book Review – Flow by Mihaly Csikszentmihalyi
I have probably consumed over 200 business books over the last 10 years and the work that is referenced the most by a long way is Flow: The Psychology of…
Book Review – The CEO Next Door by Elena Botelho and Kim Powell
The CEO Next Door by Elena Botelho and Kim Powell is a thought-provoking lifting of the lid to an effective leader’s toolbox. The authors conducted a study of over 2600…
Brendan’s 2021 Top 10 Summer Reads – Feet Up, Fascination, and Inspiration
As we wind down another challenging year for business, we hope that everyone gets the opportunity to stay safe, relax and recharge for what 2022 might bring. Once again I…
Book Review – Digital Body Language by Erica Dhawan
A very good time to be reading this book. This book is all about how we interpret digital signals where body language is not available. After 3 months in lockdown…
Book Review – Indistractable by Nir Eyal
At the time of writing this book review, we are nearly 2 months into a lockdown, and are working from home. Working from home does have many benefits. You can…
Hunter Business Awards Finalist 2021
We are proud to be announced as a finalist for the 2021 Hunter Business Awards. HyperWeb has been recognised for our hardwork, achievement and excellence in the Small Business category.…
Book Review – Effortless by Greg McKeown
Life is hard but we can achieve the things that matter most in an easier way – The Effortless Way. Effortless is Greg McKeown’s follow up to his acclaimed book…
Book Review – Think Again by Adam Grant
Sometimes the biggest mistake we can make as business owners and managers is to stick to a decision too forcefully. We seek and will only see evidence that confirms our…