Hunter Galvanizing is the most recent of the four websites we have developed for the ATB Morton Group of companies. With their sister businesses Redicrete, Redisand, and CIA Precast, we have a developed a suite of sites that are independent in their look and feel as individual brands, while being of a group with their colour scheme.
Being part of a group of companies means they can each take advantage of centralised administration and marketing. Likewise, we used Wordpress multisite capability to enable a central content management system. The ATB Morton marketing team can manage the content on each site from the one back-end dashboard. They can also allocated dedicated admin access to each site for individual staff.
We use a technique of URL rewrites (domain mapping) to ensure the user experience is independent and the websites stay on brand. This also ensures the best search engine optimisation results for each site within the multisite group.
The Hunter Galvanzing site in particular shows off their new branding with a modern style. Making use of angular shapes and edges, their distinctive colour palette, and exceptional photography which was commissioned especially for the site. We worked closely with the ATB Morton Marketing Manager, Grace, who was a key driver of the design direction.