Book Review – Selling the Invisible by Harry Beckwith
“Don’t judge a book by it’s cover.” The old saying goes. For a book about sales and marketing it is probably a sound principle to…
Micro-moments on Mobile
Since Google’s rollout to mobile-first indexing back in March, insight has been gained as to why users more often than not opt for their phones…
HyperWeb Recognised with NEWi Award Nominations
This week it is the night of nights for the Newcastle and Hunter Region Digital and Creative Industries with the awarding of the 2018 NEWi…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with…
What’s That You Say? Get Ready For Voice Search
Recently at the Interactive Minds Digital Summit, I heard a startling statistic. By the end of this year, 30% of our interactions with technology will…
Supporting Zara’s House
In 2017, we began our support of Zara’s House with sponsored website development and hosting. Zara’s House provides literacy, language, peer support, and employment assistance…
How We Focus On Your Market To Create Value For Your Business
When developing a website, it is important to separate yourself, your own creative inclinations, and your market. What you want your business to look like…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by…
Thinking Fast and Slow in Website Design Strategy
There is a classic quote in marketing from Theodore Levitt that I often use when talking to clients about their website content: “People don’t want…