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How to master storytelling in your marketing

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Capturing your audience’s attention in today’s competitive content marketing landscape is a feat. According to a recent study by Forbes, viewers only retain 10% of messages when reading it in…

SEO for the holidays

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Be local, be trustworthy and be responsive It’s hard to believe that the holidays are just around the corner. And as we all know, with the holidays comes chaos –…

Why it might be time to prune your content

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Recently Google began implementing its Helpful Content Update as part of its efforts to improve the quality of its search results. This means that websites that have previously been written…

How MailChimp Can Help Your Business

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If you’re in business, then you know that email marketing is a powerful tool to reach your customers and grow your bottom line. And if you’re looking for a great…

Book Review – Weird by Olga Khazan

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Olga Khazan’s book, Weird, is a fascinating and thought-provoking exploration of the power of being an outsider. Khazan argues that being different can be a strength, not a weakness, and…
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