Content Marketing Archives - Page 2 of 5

AI in Marketing: The Human Touch Remains Key

24 May, 2024

It is not an understatement that AI tools have revolutionised the way marketers approach tasks such as data analytics, customer interactions, and content creation. However, as we embrace the efficiency…

The Content Conundrum: Striking the Balance Between Relevance and Frequency

22 April, 2024

Content Marketing

In content marketing, striking the right balance between relevance and frequency is important to effectively engage potential clients and customers and guide them through the acquisition journey. With the proliferation…

Book Review – Everybody Writes by Ann Handley

10 April, 2024

Reading & Reflection

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley is an excellent guide for content writers. In business, never before has it been more important to…

Creating a Winning Social Media Marketing Strategy in 2024

14 December, 2023

Digital Strategy

Staying ahead of the digital marketing game is essential for businesses to succeed. Utilising social media channels is an effective way for brands to interact with their target market and…

Digital Marketing Newcastle: The Ultimate Guide to Boosting Your Online Presence

21 November, 2023

Local Marketing

For Newcastle-based businesses, having an effective digital marketing strategy is a critical factor in remaining competitive and successful. In this age of rapid innovation, the right approach to digital promotion…

Book Review – Building a Story Brand by Donald Miller

18 August, 2023

Reading & Reflection

The emergence of generative AI has had me thinking about the proliferation of AI-generated content in the form of blog posts, social media, and website content in general. It got…

If you are going to use ChatGPT, help your hero

16 August, 2023

Content Marketing

Whilst I have a few misgivings about using Generative AI in creating marketing content, businesses will use it. It saves time and money and looks pretty good on first impressions.…

Content AI – The Ups and Downs in Business

22 February, 2023

Content Marketing

I am old enough to have left school around the time the internet emerged into widespread personal and business use. I started a website development business before the smartphone and…

What social media content should I be posting?

01 June, 2022

Content Marketing

I wish I was here to tell you exactly what to post, wouldn’t all our lives be a lot easier? Unfortunately, there is no straight answer. There is a variety…

Content Marketing

AI in Marketing: The Human Touch Remains Key

Book Review – Building a Story Brand by Donald Miller

If you are going to use ChatGPT, help your hero

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