MEET BERT: Google’s New Search Update
Content that works for the reader works for Google too Internet Live Statistics reveals there to be approximately 5.5 billion daily searches on Google with over 63,000 search queries done…
Content Marketing
Book Review – The Tipping Point by Malcolm Gladwell
Malcolm Gladwell is a highly acclaimed thinker and writer who’s writing has backed academic research in the fields of sociology and psychology. His studies can be applied to many fields…
Book Review – This is Marketing by Seth Godin
I do like Seth Godin’s work. Lots of value served up in short, punchy, serves. This is Marketing by Seth Godin delivers plenty of aces. I read it as a kind of…
Why the Blog?
A question we regularly get when we are scoping out a website development project with a client is “Why the Blog?”. The question is usually driven by a doubt in the…
Book Review – Unmarketing by Scott Stratten
Who likes marketing? Aside from marketers, there are many aspects of marketing that no one really likes. Cold calls from telemarketers, mail boxes stuffed with fliers and brochures, spam email,…
Book Review – Thinking Fast and Slow by Daniel Kahneman
The best business book you can read is not a business book. Instead it is a book about behavioural and decision making psychology. Written by a Nobel Prize winning author…
Interactive Minds Digital Summit 2018 – HyperWeb’s Highlights
Last week, I travelled to Brisbane to attend the 2018 Interactive Minds Digital Summit as part of my professional development and continual learning. It was a two-day summit with the…
Happy 18th Birthday to the First of Generation Z
This year the eldest of Generation Z are turning 18 and while they have already been consumers for a few years (and certainly persistent influencers of their parent’s purchasing decisions)…
Website Content Tools That’ll Up Your Game
When working with clients during the web development process we’re often asked if we would recommend any client-friendly tools to help assist with content editing and creation. We of course…